The Corporate Branding In International Operations

Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and shows the corporate brand as a critical capability in...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:Revista Eletrônica de Negócios Internacionais (Internext)
मुख्य लेखकों: Juliana Rodrigues, Bruno Mazzola, Mariana Bassi Sutter, Ney Nakazato Miyahira, Maria Tereza Leme Fleury
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Escola Superior de Propaganda e Marketing 2017
विषय:
Administración y Contabilidad
Corporate brand
Brand architecture
Corporate branding
International business
International marketing
ऑनलाइन पहुंच:https://www.redalyc.org/articulo.oa?id=557561285001
https://www.redalyc.org/journal/5575/557561285001/
https://www.redalyc.org/journal/5575/557561285001/html/
https://www.redalyc.org/journal/5575/557561285001/557561285001.epub
https://www.redalyc.org/journal/5575/557561285001/movil
https://doi.org/10.18568/1980-4865.1211-15
टैग : टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

समान संसाधन