تحميل...
The Corporate Branding In International Operations
Corporate branding is increasingly gaining relevance in companies’ internationalization; however, few studies directly address the influence and use of corporate branding in processes of internationalization. This study examines these topics and shows the corporate brand as a critical capability in...
محفوظ في:
| الحاوية / القاعدة: | Revista Eletrônica de Negócios Internacionais (Internext) |
|---|---|
| المؤلفون الرئيسيون: | , , , , |
| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Escola Superior de Propaganda e Marketing
2017
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://www.redalyc.org/articulo.oa?id=557561285001 https://www.redalyc.org/journal/5575/557561285001/ https://www.redalyc.org/journal/5575/557561285001/html/ https://www.redalyc.org/journal/5575/557561285001/557561285001.epub https://www.redalyc.org/journal/5575/557561285001/movil https://doi.org/10.18568/1980-4865.1211-15 |
| الوسوم: |
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