What do we know about internationalization strategies implementation and what are we missing?
Internationalization is a particular kind of strategy that can be described as a complex and multidimensional decision process. However, good strategies do not guarantee business success unless they are successfully implemented. This study aims to investigate what are the key internal factors that i...
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| Veröffentlicht in: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| 1. Verfasser: | |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Escola Superior de Propaganda e Marketing
2018
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=557559405005 https://www.redalyc.org/journal/5575/557559405005/ https://www.redalyc.org/journal/5575/557559405005/html/ https://www.redalyc.org/journal/5575/557559405005/557559405005.epub https://www.redalyc.org/journal/5575/557559405005/movil |
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