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RESEARCH METHODS. The simple moderation model and its use in business research

The objective of this paper is to present the simple moderation model as a resource for testing research hypotheses in the field of business. The following topics are addressed: i) presentation of the simple moderation model - assumptions, conceptual and statistical diagrams, and model equations; ii...

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Bibliografiset tiedot
Julkaisussa:Revista Eletrônica de Negócios Internacionais (Internext)
Päätekijät: Mateus Canniatti Ponchio, André Samartini Correio
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: Escola Superior de Propaganda e Marketing 2018
Aiheet:
Linkit:https://www.redalyc.org/articulo.oa?id=557559053009
https://www.redalyc.org/journal/5575/557559053009/
https://www.redalyc.org/journal/5575/557559053009/html/
https://www.redalyc.org/journal/5575/557559053009/557559053009.epub
https://www.redalyc.org/journal/5575/557559053009/movil
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