COMPARING PERCEPTIONS OF SERVICE QUALITY IN BRAZIL AND UK
This paper investigates whether the SERVPERF model deve loped by Cronin and Taylor (1992) can be applied in the same indu stry (retail banks) in two different countries Brazil and UK. We find differences between the countries in the perception of the servi...
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| Udgivet i: | Revista Eletrônica de Negócios Internacionais (Internext) |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Escola Superior de Propaganda e Marketing
2006
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| Online adgang: | https://www.redalyc.org/articulo.oa?id=557557864005 |
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