From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment
Purpose Based on the assumption of the service-dominant logic (S-D logic) that every exchange is service-for-service and on the relevance of the beneficiary’s role in the co-creation of value, this paper aims to investigate the effects of engagement in the context of social marketing, where the valu...
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| Udgivet i: | RAUSP Management Journal |
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| Principais autores: | , , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade de São Paulo
2021
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=553868287007 https://www.redalyc.org/journal/5538/553868287007/ https://www.redalyc.org/journal/5538/553868287007/html/ https://www.redalyc.org/journal/5538/553868287007/553868287007.epub https://www.redalyc.org/journal/5538/553868287007/movil |
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