A systematic review of consumer information search in online and offline environments
AbstractPurposeThe purpose of this study is to identify major themes and potential research opportunities in online and offline consumer search. Design/methodology/approachA systematic review was conducted based on 118 articles identified from prevalent journal databases. Keywords frequency analysis...
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| Veröffentlicht in: | RAUSP Management Journal |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade de São Paulo
2021
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=553867910008 https://www.redalyc.org/journal/5538/553867910008/ https://www.redalyc.org/journal/5538/553867910008/html/ https://www.redalyc.org/journal/5538/553867910008/553867910008.epub https://www.redalyc.org/journal/5538/553867910008/movil |
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