Pricing strategies and levels and their impact on corporate profitability
Price policy definition is one of the most important decisions in management as it affects corporate profitability and market competitiveness. Despite the importance that prices take in organizations, it appears that this element has not received proper attention by many academics and marketers sinc...
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| Udgivet i: | RAUSP Management Journal |
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| Principais autores: | , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade de São Paulo
2017
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=553863963001 https://www.redalyc.org/journal/5538/553863963001/ https://www.redalyc.org/journal/5538/553863963001/html/ https://www.redalyc.org/journal/5538/553863963001/553863963001.epub https://www.redalyc.org/journal/5538/553863963001/movil |
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