Ticket consumption forecast for Brazilian championship games
For the efficiency of sales and marketing management of athletic clubs, it is crucial to find a way to appropriately estimate the level of demand for sporting events. More precise estimates allow for an appropriate financial and operational plan and a higher quality of service delivered to the fans....
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| Vydáno v: | RAUSP Management Journal |
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| Hlavní autoři: | , , , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidade de São Paulo
2017
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=553863955008 https://www.redalyc.org/journal/5538/553863955008/ https://www.redalyc.org/journal/5538/553863955008/html/ https://www.redalyc.org/journal/5538/553863955008/553863955008.epub https://www.redalyc.org/journal/5538/553863955008/movil https://doi.org/10.1016/j.rausp.2016.09.007 |
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