Nalaganje...
Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities
Abstract Purpose It has been verified that companies are using crowdsourcing to carry out tasks related with the market, concentrating on three main areas: product development, advertising and promotion and market research. This study aims to carry out qualitative research using the case study met...
Shranjeno v:
| izdano v: | Innovation & Management Review |
|---|---|
| Main Authors: | , |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidade de São Paulo
2019
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| Teme: | |
| Online dostop: | https://www.redalyc.org/articulo.oa?id=537561373003 https://www.redalyc.org/journal/5375/537561373003/ https://www.redalyc.org/journal/5375/537561373003/html/ https://www.redalyc.org/journal/5375/537561373003/537561373003.epub https://www.redalyc.org/journal/5375/537561373003/movil |
| Oznake: |
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