Segmentation and Positioning in the Brazilian Kids Market: A Case Study on the Bottom of the Pyramid
This article approaches the kids market, focusing on the Bottom of the Pyramid. A case study is developed wi thin the toy industry. Because few studies have been developed on this subject (kids marketing), the option of this study is to focus on basic marke ting strategie...
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| Vydáno v: | Revista Administração em Diálogo |
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| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Pontifícia Universidade Católica de São Paulo
2012
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=534654448007 |
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