GROWING FAST AND PROFITABLY IN THE HIGHLY COMPETITIVE TELECOM INDUSTRY: THE CASE OF GVT

The purpose of this teaching case is to study the remarkable history of GVT, the former Brazilian telecom company which was acquired by Telefónica Vivo after it had revolutionized the telecom industry in Brazil throughout its 15 years of operation. Telecommunications is an industrial sector that is...

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Detalhes bibliográficos
Publicado no:Administração: Ensino e Pesquisa
Main Authors: Bruno Henrique Rocha Fernandes, Francisco Sergio Barbosa da Silva, Rodrigo Vinícius Sartori
Formato: Artigo
Idioma:Inglês
Publicado em: Associação Nacional dos Cursos de Graduação em Administração 2018
Assuntos:
Administración y Contabilidad
GVT
profitability
business model
competitiveness
Telecommunications
Acesso em linha:https://www.redalyc.org/articulo.oa?id=533557910006
https://www.redalyc.org/journal/5335/533557910006/
https://www.redalyc.org/journal/5335/533557910006/html/
https://www.redalyc.org/journal/5335/533557910006/533557910006.epub
https://www.redalyc.org/journal/5335/533557910006/movil
https://doi.org/10.13058/raep.2018.v19n2.97
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