Fashion, Image, and Consumerism: fashion editorials as a communication strategy for brands
This article aimed to address the theme of fashion editorials as a communication strategy and consumption for brands. Brings a general overview on consumption and fashion communication, as well as an explanation of what are editorials, how these are made and for what they serve. This article was bas...
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| Udgivet i: | ModaPalavra e-periódico |
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| Principais autores: | , , , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade do Estado de Santa Catarina
2020
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=514064905010 https://www.redalyc.org/journal/5140/514064905010/ https://www.redalyc.org/journal/5140/514064905010/html/ https://www.redalyc.org/journal/5140/514064905010/514064905010.epub https://www.redalyc.org/journal/5140/514064905010/movil https://doi.org/10.5965/1982615x13302020094 |
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