Co-operation as a marketing strategy in Mexico’s SMEs: An empirical evidence
Co-operation between organisations is a marketing strategy that grows in a market characterised by high rates of globalisation and competitiveness. This is why co-operation allows SMEs to obtain greater benefits than they could achieve by working individually, since it facilitates the interchange of...
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| Vydáno v: | Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade |
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| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Portal Universia S.A.
2012
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=511851334001 |
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