Product innovation: An empirical study into the impact of simultaneous engineering on new product quality
The importance of new product development in remaining competitive, as well as of their quality as a source of competitive advantage is unquestioned. What is in doubt, however, is the traditio - nal practice of organizing and implementing the development process because experience shows that satis...
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| Publicado no: | Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Portal Universia S.A.
2011
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=511851328008 |
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