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International Strategy, Cultural Distance and Management Policies in Brazilian Multinational Companies
Cultural distance is a dimension of psychic distance, a term used to explain the multinational’s preferences in terms of location to expand their operations. This study explores how cultural distance is taken into consideration when multinational companies choose their markets and its influence on t...
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| Publicado no: | Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Portal Universia S.A.
2010
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=511851325004 |
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