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Because Location Matters: What Multinationals Must Know About Cultural Distance
The purpose of this paper is to analyse the influence of cultural distance on the ownership level assumed when international markets are targeted, and how managers are more likely to change their mind when they take into account the moderating effect of country risk. To this end, we have reviewed th...
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| Udgivet i: | Journal of Globalization, Competitiveness & Governability / Revista de Globalización, Competitividad y Gobernabilidad / Revista de Globalização, Competitividade e Governabilidade |
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| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Portal Universia S.A.
2009
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=511851322005 |
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