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ORGANIZATIONAL COMMUNICATION AND INVISIBILITY STRATEGIES AND REDUCING/ TARGETING SOCIAL MEDIA VISIBILITY
This article begins with discussions about organizational communication, especially in the context of social media. Research in this field tends to emphasize “visibility” as the only desire of organizations in online environments. However, “strategies of invisibility” are also paths adopted by organ...
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| Publicado no: | Anuario Electrónico de Estudios en Comunicación Social "Disertaciones" |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad del Rosario
2021
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=511564585014 https://www.redalyc.org/journal/5115/511564585014/ https://www.redalyc.org/journal/5115/511564585014/html/ https://www.redalyc.org/journal/5115/511564585014/511564585014.epub https://www.redalyc.org/journal/5115/511564585014/movil |
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