Walt Disney World: consumption experience of the millennial generation in theme parks
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The sample obtaine...
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| Pubblicato in: | Revista Brasileira de Pesquisa em Turismo |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Associação Nacional de Pesquisa e Pós-Graduação em Turismo
2023
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=504175170012 https://www.redalyc.org/journal/5041/504175170012/ https://www.redalyc.org/journal/5041/504175170012/html/ https://www.redalyc.org/journal/5041/504175170012/504175170012.epub https://www.redalyc.org/journal/5041/504175170012/movil |
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