Walt Disney World: consumption experience of the millennial generation in theme parks
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The sample obtaine...
保存先:
| 出版年: | Revista Brasileira de Pesquisa em Turismo |
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| 主要な著者: | , |
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
Associação Nacional de Pesquisa e Pós-Graduação em Turismo
2023
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| 主題: | |
| オンライン･アクセス: | https://www.redalyc.org/articulo.oa?id=504175170012 https://www.redalyc.org/journal/5041/504175170012/ https://www.redalyc.org/journal/5041/504175170012/html/ https://www.redalyc.org/journal/5041/504175170012/504175170012.epub https://www.redalyc.org/journal/5041/504175170012/movil |
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