REWARD-BASED CROWDFUNDING: A STUDY OF THE ENTREPRENEURS’ MOTIVATIONS WHEN CHOOSING THE MODEL AS A VENTURE CAPITAL ALTERNATIVE IN BRAZIL
The main purpose of this study is to understand why Technology-Based Companies (TBCs) resort to reward-based crowdfunding as a financing alternative in Brazil over other alternatives that are already consolidated. In order to answer this question, we conducted a multiple-case study with four TBCs op...
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| Publicado no: | International Journal of Innovation |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Nove de Julho
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=499168322005 https://www.redalyc.org/journal/4991/499168322005/ https://www.redalyc.org/journal/4991/499168322005/html/ https://www.redalyc.org/journal/4991/499168322005/499168322005.epub https://www.redalyc.org/journal/4991/499168322005/movil https://doi.org/10.5585/iji.v6i2.283 |
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