OPEN INNOVATION AND COCREATION IN THE DEVELOPMENT OF NEW PRODUCTS: THE ROLE OF DESIGN THINKING
Perfumes industry has been developing due to last decade’s technological development, requiring larger investments and creative capacity from fine chemicals industry. Since creative capacity may be maximized through creation strategies and methodologies such as co-creation and design thinking, the a...
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| Pubblicato in: | International Journal of Innovation |
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| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidade Nove de Julho
2018
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=499168322003 https://www.redalyc.org/journal/4991/499168322003/ https://www.redalyc.org/journal/4991/499168322003/html/ https://www.redalyc.org/journal/4991/499168322003/499168322003.epub https://www.redalyc.org/journal/4991/499168322003/movil https://doi.org/10.5585/iji.v6i2.203 |
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