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Improvement of competitiveness through the application of analytic hierarchy process, game theory, decision trees and design of experiments tools

Competitiveness is important for all companies. Because qualitative and quantitative factors are associated with it, strategic decisions must be supported by different analytical tools. In this work, we describe the application of specific tools to improve the expansion strategy for a food supplemen...

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Detalhes bibliográficos
Publicado no:Dyna
Principais autores: Lizeth Romero-Martínez, Lillian Itzel Chincoya-Benítez, Guillermo Flores-Camacho, Karla Gabriela González-Nativitas, Santiago Omar Caballero-Morales
Formato: Artigo
Idioma:Inglês
Publicado em: Universidad Nacional de Colombia 2022
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=49672695021
https://www.redalyc.org/journal/496/49672695021/
https://www.redalyc.org/journal/496/49672695021/html/
https://www.redalyc.org/journal/496/49672695021/49672695021.epub
https://www.redalyc.org/journal/496/49672695021/movil
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