Consumer loyalty programs: impact of different modalities
This study presents a new modality of loyalty program and compares it with traditional approaches. Two commonly used modalities of loyalty programs, namely, individual and coalition, are described here in terms of their main characteristics, advantages, restrictions, market ranges in which they oper...
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| Vydáno v: | Dyna |
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| Hlavní autoři: | , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidad Nacional de Colombia
2019
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=49660955025 https://www.redalyc.org/journal/496/49660955025/ https://www.redalyc.org/journal/496/49660955025/html/ https://www.redalyc.org/journal/496/49660955025/49660955025.epub https://www.redalyc.org/journal/496/49660955025/movil |
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