Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience
Purpose - Through a literature review, evidence was found of the importance of sensory stimulation related to consumer experience processes, when analyzed together with variables of another nature.Design / Methodology - Traditional market research techniques and neuromarketing tools were used. Regar...
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| Veröffentlicht in: | Dyna |
|---|---|
| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad Nacional de Colombia
2018
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=49658894007 https://www.redalyc.org/journal/496/49658894007/ https://www.redalyc.org/journal/496/49658894007/html/ https://www.redalyc.org/journal/496/49658894007/49658894007.epub https://www.redalyc.org/journal/496/49658894007/movil |
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