Hybrid SWOT Approach for Strategic Planning and Formulation in China Worldwide Express Mail Service
The traditional SWOT tool, which lists the S, W, O, T factors and groups them together to form some strategies, is convenient for analyzing but not effective enough for strategic formulation. This paper proposes a hybrid “three-stage” qualitative and quantitative SWOT model, trying to narrow the gap...
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| Publicado no: | Journal of Applied Research and Technology |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional Autónoma de México
2014
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=47431170007 |
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