PROPOSED APPLICATION OF THE RELATIONSHIP MARKETING IN INTERORGANIZATIONAL RELATIONS
Objective: Relationship marketing is applied in the study of the relational exchanges and are commonly studied in the relations between companies and clients and / or suppliers. This study aims to propose a conceptual model for understanding the relations among competing companies, based on relation...
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| Publicat a: | Revista Brasileira de Marketing |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Nove de Julho
2019
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=471767398010 |
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