THEY KNOW WHAT THE CUSTOMER WANTS! PROPOSAL AND VALIDATION OF A SCALE TO EVALUATE THE SALES FORCE INTEGRATION INTO THE PRODUCT DEVELOPMENT PROCESS
Objective: To propose and test a scale to measure the salesperson’s integration into the product development process (PDP), considering the perspective of salespeople. Methodology: The data were collected through a survey applied to 258 salespeople from medical device industry and analyzed using exp...
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| Udgivet i: | Revista Brasileira de Marketing |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade Nove de Julho
2019
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=471767398008 |
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