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Interactivity and engagement: a systematic review of academic production in marketing
Purpose: This study aimed to identify the current direction of research on interactivity and engagement, specifically in the field of marketing, evaluating in-depth the main themes and methods of studied research, indicating new directions for future research. Method: From journals listed in the Web...
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| Gepubliceerd in: | Revista Brasileira de Marketing |
|---|---|
| Hoofdauteurs: | , , , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universidade Nove de Julho
2019
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| Onderwerpen: | |
| Online toegang: | https://www.redalyc.org/articulo.oa?id=471767360011 https://www.redalyc.org/journal/4717/471767360011/ https://www.redalyc.org/journal/4717/471767360011/html/ https://www.redalyc.org/journal/4717/471767360011/471767360011.epub https://www.redalyc.org/journal/4717/471767360011/movil https://doi.org/10.5585/remark.v18i3.16374 |
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