RESEARCH IN OMNICHANNEL RETAIL: A SYSTEMATIC REVIEW AND QUANTITATIVE CONTENT ANALYSIS
Objective: This research aims to recognize innovating changes in global retail, identified by analysis of publications presented in high impact journals. Method: The first stage was exploring the essence of the omnichannel terms in the Web of Science and Scopus databases. Was selected 80 publication...
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| Udgivet i: | Revista Brasileira de Marketing |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidade Nove de Julho
2019
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=471767357008 https://www.redalyc.org/journal/4717/471767357008/ https://www.redalyc.org/journal/4717/471767357008/html/ https://www.redalyc.org/journal/4717/471767357008/471767357008.epub https://www.redalyc.org/journal/4717/471767357008/movil |
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