Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil
Objective: Football is the predominant sport in Brazil, but a better understanding of what motivates non-football and football fans is needed. Method: A conceptual model is empirically tested of the effects of six motivational drivers—Interest in Team, Socialisation, Aesthetics, Sport Knowledge, Int...
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| Veröffentlicht in: | Revista Brasileira de Marketing |
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| Hauptverfasser: | , , , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Nove de Julho
2019
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=471767357006 https://www.redalyc.org/journal/4717/471767357006/ https://www.redalyc.org/journal/4717/471767357006/html/ https://www.redalyc.org/journal/4717/471767357006/471767357006.epub https://www.redalyc.org/journal/4717/471767357006/movil |
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