The Impact of Global Perceived Quality on the Behaviour of Automobile’s Consumers
Purpose of the study: The objective of this work was to identify the perceived quality attributes of car owners and how these attributes affect satisfaction, regret, trust, pride and, word of mouth communication. Methodology / approach: There were two phases (qualitative and quantitative) in this s...
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| Publicado no: | Revista Brasileira de Marketing |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Nove de Julho
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=471759751010 https://www.redalyc.org/journal/4717/471759751010/ https://www.redalyc.org/journal/4717/471759751010/html/ https://www.redalyc.org/journal/4717/471759751010/471759751010.epub https://www.redalyc.org/journal/4717/471759751010/movil https://doi.org/10.5585/remark.v17i3.3843 |
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