BUSINESS ETHICS: INTERNATIONAL ANALYSIS OF CODES OF ETHICS AND CONDUCT
Codes of ethics and code of conduct formalize an ideal of expected behavior patterns to managers and employees of organizations, providing standards and orientation that states companies interactions with the community, through products /services, sales force, marketing communications, investments,...
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| Publicat a: | Revista Brasileira de Marketing |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Nove de Julho
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=471755319002 |
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