THE MODERATING EFFECT OF ATTACHMENT STYLES (ANXIETY AND AVOIDANCE) ON CONSUMER INTENTION
This paper investigates firm - focused customer attachment styles relationship, rather than general or interpersonal attachment styles. We proposed a theoretical framework and analyzed the customers’ a ttachment styles and their moderating effect on happiness, commitment, loyalty, satisfaction a...
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| Veröffentlicht in: | Revista Brasileira de Marketing |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Nove de Julho
2016
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=471755318002 |
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