CONNOISSEURSHIP CONSUMPTION AND MARKET EVOLUTION: AN INSTITUTIONAL THEORY PERSPECTIVE ON THE GROWTH OF SPECIALTY COFFEE CONSUMPTION IN THE USA
How does the increasing prevalence of connoisseurship consumption affect the market? Drawing from institutional theory, we develop answers to this question. Inspired by the legitimacy concept, we evaluate the specialty coffee consumption context in order to advance and systematically analyze the rol...
Salvato in:
| Pubblicato in: | Revista Brasileira de Marketing |
|---|---|
| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidade Nove de Julho
2016
|
| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=471755315001 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|