EMOTIONAL SUPPRESSION AS A MODERATOR OF THE IMPACT OF TRANSGRESSION ON CONSUMERS’ SATISFACTION
Despite the increasing amount of research about the effects of a seller’s transgression on consumers’ relationship quality evaluation, existing theory still demands more insight into consumer’s capacity to suppress the negative emotions that a transgressio n might generate...
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| Gepubliceerd in: | Revista Brasileira de Marketing |
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| Hoofdauteurs: | , , , |
| Formaat: | Artigo |
| Taal: | Inglês |
| Gepubliceerd in: |
Universidade Nove de Julho
2013
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| Onderwerpen: | |
| Online toegang: | https://www.redalyc.org/articulo.oa?id=471747654002 |
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