ARE WE REFERENCES TO OUR SELVES? TAKING STOCK OF ACADEMY OF MARKETING CONFERENCE PROCEEDINGS AND THEIR ROLE IN ACADEMIC EDUCATION IN MARKETING
This pap er approaches academic education in the field of marketing through academic production within the field itself. It presupposes that marketing publications are the main starting point for education in marketing, and analyzes whether the academic production...
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| Publicado en: | Revista Brasileira de Marketing |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade Nove de Julho
2012
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=471747527008 |
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