Branding Port: Crisis, Transformation and the Advent of Modern Brands in the Port Wine Trade (1945-1975)
In this article we will explore how modern brands developed in the port wine trade, particularly in the three decades after the end of World War II. A commercial crisis followed the end of the conflict, with port sales only recovering from stagnation in the mid-1960s, in a time when multinational co...
Gorde:
| Argitaratua izan da: | Revista Iberoamericana de Viticultura, Agroindustria y Ruralidad |
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| Egile nagusia: | |
| Formatua: | Artigo |
| Hizkuntza: | Inglês |
| Argitaratua: |
Universidad de Santiago de Chile
2019
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| Gaiak: | |
| Sarrera elektronikoa: | https://www.redalyc.org/articulo.oa?id=469565692004 https://www.redalyc.org/journal/4695/469565692004/ https://www.redalyc.org/journal/4695/469565692004/html/ https://www.redalyc.org/journal/4695/469565692004/469565692004.epub https://www.redalyc.org/journal/4695/469565692004/movil |
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