Imagen de Marca en la Percepción de la Calidad del Consumidor de los Vehículos Compactos
At present brand image has influenced major industries, Mexico is no exception, being the automotive in-dustry in growth, development lies mainly in consumer behavior. Therefore, the objective of the study is to determine the effect of brand image in the perception of qual...
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| Veröffentlicht in: | Investigación Administrativa |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Espanhol |
| Veröffentlicht: |
Instituto Politécnico Nacional
2016
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=456046142001 https://www.redalyc.org/journal/4560/456046142001/ https://www.redalyc.org/journal/4560/456046142001/html/ https://www.redalyc.org/journal/4560/456046142001/456046142001.epub https://www.redalyc.org/journal/4560/456046142001/movil |
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