THE QUASI EXPERIMENTAL STUDY OF THE INFLUENCE OF ADVERTISING CREATIVITY AND EXPOSURE INTENSITY TOWARD PURCHASING ACTION WITH AIDA APPROACH
Advertisement is one of marketing communication forms made by companies to reach sales goal of certain product. Advertising creativity is one of important factors that determine the success of television advertisement. Furthermore, the exposure intensity is also a determining factor to make televisi...
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| I publikationen: | Independent Journal of Management & Production |
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| Huvudupphov: | , , |
| Materialtyp: | Artigo |
| Språk: | Inglês |
| Utgiven: |
Instituto Federal de Educação, Ciência e Tecnologia de São Paulo
2017
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| Ämnen: | |
| Länkar: | https://www.redalyc.org/articulo.oa?id=449551140008 |
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