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CONSUMER BEHAVIOR AND MARKET SEGMENTATION FOR WORKPLACE SAFETY CONSULTANTS OF SMALL BUSINESS

The research aims to use marketing principles to address the proper techniques that can be usefully applied by security consultant’s work for small businesses. This research can be classified as qualitative, descriptive where were analyzed information’s contained the Work Accident Statistical Year b...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Veröffentlicht in:Independent Journal of Management & Production
Hauptverfasser: Tonny Kerley de Alencar Rodrigues, Átila de Melo Lira, Irenilza de Alencar Naas
Format: Artigo
Sprache:Inglês
Veröffentlicht: Instituto Federal de Educação, Ciência e Tecnologia de São Paulo 2015
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Online-Zugang:https://www.redalyc.org/articulo.oa?id=449544329009
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