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PETROBRAS NARRATIVES TO INVESTORS: CHALLENGES AND COMPETITIVENESS

The study analyzes how Petrobras communicates its strategy to the financial market, focusing on competitiveness and challenges in the annual earnings conferences held by the Investor Relations Department, between 2012 and 2022. Exploratory and qualitative in nature, the research employs a case study...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Veröffentlicht in:Revista Pensamento Contemporâneo em Administração
Hauptverfasser: Rodrigo Vereza Caldas, Alessandra Costa, Paula Furtado Hartmann de Queiroz Monteiro
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universidade Federal Fluminense 2025
Schlagworte:
Online-Zugang:https://www.redalyc.org/articulo.oa?id=441782243003
https://www.redalyc.org/journal/4417/441782243003/
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