THE ROLE OF MEDIA IN CONSTRUCTING AND DECONSTRUCTING NARRATIVES: EIKE BATISTA'S STORY

This paper examines the role of the media in shaping and transforming Eike Batista's image, highlighting how public perceptions are constructed. The media functions through the dissemination of interpretive frameworks that underpin social realities. Applying the theoretical concepts of sensemaking a...

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Dades bibliogràfiques

Publicat a:	Revista Pensamento Contemporâneo em Administração
Autors principals:	Gabriela de Abreu Passos, Mayla Cristina Costa Maroni Saraiva
Format:	Artigo
Idioma:	Inglês
Publicat:	Universidade Federal Fluminense 2024
Matèries:	Administración y Contabilidad
Accés en línia:	https://www.redalyc.org/articulo.oa?id=441780117006 https://www.redalyc.org/journal/4417/441780117006/ https://www.redalyc.org/journal/4417/441780117006/html/ https://www.redalyc.org/journal/4417/441780117006/441780117006.epub https://www.redalyc.org/journal/4417/441780117006/movil https://doi.org/10.12712/rpca.v18i4.63873
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