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CONTEMPORARY MARKETING PRACTICES APPROACHES IN THE PROFESSIONAL SERVICES INDUSTRY IN BRAZIL
The objective of this study is to investigate the Contemporary Marketing Practices (CMP) of professional services firms from the State of Santa Catarina in Brazil, according to the models proposed by Coviello, Brodie & Munro (1997) and Coviello, Milley & Marcolin (2001). The research methodo...
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Publicado no: | Revista Pensamento Contemporâneo em Administração |
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Main Authors: | , , , |
Formato: | Artigo |
Idioma: | Espanhol |
Publicado em: |
Universidade Federal Fluminense
2020
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Assuntos: | |
Acesso em linha: | https://www.redalyc.org/articulo.oa?id=441762758005 https://www.redalyc.org/journal/4417/441762758005/ https://www.redalyc.org/journal/4417/441762758005/html/ https://www.redalyc.org/journal/4417/441762758005/441762758005.epub https://www.redalyc.org/journal/4417/441762758005/movil https://doi.org/10.12712/rpca.v14i1.38890 |
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