ULTIMATE LOYALTY: A CASE STUDY OF HARLEY-DAVIDSON CLIENTS

Quality, satisfaction and brand loyalty are constructs that have been discussed for decades, but the concept of ultimate loyalty challenges the previously established loyalty studies. Therefore, the research aimed to: a) identify ultimate loyalty determining indicators; b) identify its antecedent co...

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Detalhes bibliográficos
Publicado no:Revista Pensamento Contemporâneo em Administração
Main Authors: Marco Antonio Coutinho, José Marcos Carvalho de Mesquita, Cristiana Fernandes de Muylder
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade Federal Fluminense 2018
Assuntos:
Administración y Contabilidad
Brand Loyalty
Harley Davidson
Ultimate Loyalty
Product Uniqueness
Individual Fortitude
Acesso em linha:https://www.redalyc.org/articulo.oa?id=441760642011
https://www.redalyc.org/journal/4417/441760642011/
https://www.redalyc.org/journal/4417/441760642011/html/
https://www.redalyc.org/journal/4417/441760642011/441760642011.epub
https://www.redalyc.org/journal/4417/441760642011/movil
https://doi.org/10.12712/rpca.v12i3.12535
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