An analysis of the international scientific production on contemporary marketing practices
Contemporary marketing practices entail strategies such as customer relationship, interactive marketing, big data and digital marketing, going beyond traditional tactics. We conducted a bibliometric study of the international scientific production through 2016 to provide an update of the advances in...
Guardat en:
| Publicat a: | Revista Pensamento Contemporâneo em Administração |
|---|---|
| Autors principals: | , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Federal Fluminense
2019
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=441759100014 https://www.redalyc.org/journal/4417/441759100014/ https://www.redalyc.org/journal/4417/441759100014/html/ https://www.redalyc.org/journal/4417/441759100014/441759100014.epub https://www.redalyc.org/journal/4417/441759100014/movil https://doi.org/10.12712/rpca.v13i1.27494 |
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