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New Strategic Direction and Restructuring: The NH Hotel Group Case

This article seeks to analyze the change in direction of NH Hotel Group, which, as a consequence of the transformations in its strategic environment and the economic crisis, found it needed to face the future by implementing a strategic plan and restructuring its business portfolio. The document set...

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Detalhes bibliográficos
Publicado no:Universia Business Review
Main Authors: Enrique de Diego Ruiz, Lourdes Susaeta Erburu, José Ramón Pin Arboledas, Esperanza Suárez Ruz
Formato: Artigo
Idioma:Inglês
Publicado em: Portal Universia S.A. 2016
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=43348820004
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