INNOVATION OF PRODUCTS IN THE BRAZILIAN POULTRY CHAIN: THE CASE OF THE INSUMES INDUSTRY
The main goal of this paper is to discuss product innovations implemented in the period of 1999-2003 in the poultry chain insumes in Brazil. The analysis presented was made possible according to the multi-case studies involving fourteen organizations belonging to the following productive chains: gen...
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| Udgivet i: | REAd - Revista Eletrônica de Administração |
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| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Espanhol |
| Udgivet: |
Universidade Federal do Rio Grande do Sul
2005
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=401137447003 |
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