THEORETICAL AND METHODOLOGICAL FRAMEWORK TO IDENTIFYING STRATEGIC CATEGORIES IN THE BRAZILIAN MOBILE PHONE SECTOR (BMPS): TOWARDS THEORY DEVELOPMENT
The Brazilian Mobile Phone Sector (BMPS) has been through a series of technological and structura l changes in the past few years, which have directly impacted strategic issues that should be taken into con sideration by companies in this sector. This article addresses three main objectives: the...
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| Publicado en: | REAd - Revista Eletrônica de Administração |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade Federal do Rio Grande do Sul
2005
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=401137444001 |
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