The determinants of advertisingintensity in the brazilian manufacturing industry:an econometric study
The paper econometrically investigates thedeterminants of advertising intensity in themanufacturing industry of São Paulo, Brazilin 1996 taking as reference an extensivesurvey carried out by Fundação SEADE.The preliminary investigation indicated asubstantial degree of endogeneity instructure and per...
Αποθηκεύτηκε σε:
| Εκδόθηκε σε: | Nova Economia |
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| Κύριος συγγραφέας: | |
| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
Universidade Federal de Minas Gerais
2006
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| Θέματα: | |
| Διαθέσιμο Online: | https://www.redalyc.org/articulo.oa?id=400437543002 |
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