Sugarcane spirit market share simulation: an application of conjoint analysis

This study evaluated the influence of packaging and labeling attributes of sugarcane spirit on consumers’ behavior by applying the results of conjoint analysis in sugarcane spirit market share simulation. Firstly, a conjoint analysis was performed aiming to estimate the part-worths of each consumer...

Celý popis

Podrobná bibliografie

Vydáno v:	Ciência e Tecnologia de Alimentos
Hlavní autoři:	João de Deus Souza CARNEIRO, Valéria Paula Rodrigues MINIM, Carlos Henrique Osorio SILVA, Adair José REGAZZI, José Benicio Paes CHAVES, Luis Antonio MINIM
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Sociedade Brasileira de Ciência e Tecnologia de Alimentos 2012
Témata:	Agrociencias
On-line přístup:	https://www.redalyc.org/articulo.oa?id=395940114002
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!